Plaza Mayor Madrid - filming location in Spain

SCENE 01 / COMMERCIALS ADVERTISING

Advertising Production Spain

High-impact commercial production in Spain for TV, digital, and social media campaigns. We create branded content that drives engagement, from product launches to viral marketing campaigns.

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Here is how this works in practice. Commercial and advertising production creates persuasive visual content designed to promote products, services, and brands across television, digital, and cinema platforms. These shoots demand high production values, tight timelines, and precise execution to deliver polished content that achieves marketing objectives and resonates with target audiences.

Here is the short of it. We give full production support for commercial and advertising shoots of any scale. Our team sets up locations, crew, gear, and logistics to make sure your commercial work runs efficiently, delivering broadcast-quality content that meets your brand standards and campaign needs.

Capabilities

Professional Commercials & Advertising Campaigns Production

Our commercials and advertising campaigns production services combine creative excellence with technical expertise to deliver content that engages audiences and achieves your objectives. From concept development through final delivery, we ensure your vision is realized with the highest production values.

TV Commercials

15/30/60 second spots
Broadcast-quality production
Multi-format delivery
Talent and casting management
Brand compliance at every stage

Broadcast Excellence

Digital Campaigns

Platform-specific versions
Social media optimization
Pre-roll and mid-roll ads
Real-time analytics integration
Data-driven personalization

Digital First

International Production

Multi-territory delivery specs
Multilingual talent pool
Cultural adaptation
SAG/AFTRA compliance
European union requirements

Global Reach

Premium Production

Cinema-grade equipment
Luxury brand expertise
Celebrity talent handling
Motion graphics and VFX
Cinematic color grading

Premium Quality

On Location

AEA (Asociación Española de Anunciantes), Aedemo and IAB Spain industry-cleared commercial production for Loterías y Apuestas del Estado Christmas spots, ONCE, Mahou-San Miguel, Estrella Damm, Freixenet cava, La Caixa, Movistar, Iberia, Cruzcampo and El Corte Inglés with ICAA 30% rebate-eligibility for international brands

Here is how this works in practice. Spain's commercials-and-advertising production calendar runs across one of Europe's most-decorated TVC heritages, anchored by AEA (Asociación Española de Anunciantes — Spanish Advertising Association). Aedemo (the Spanish Association for Market Research). IAB Spain (the digital-advertising trade body). And the AECP (Asociación Española de Empresas de Cine Publicitario) production-firm guild. We produce broadcast and digital commercial campaigns for the canon of Spanish blue-chip clients. Loterías y Apuestas del Estado.

Here is the short of it. Examples have: the state-lottery operator whose Christmas El Gordo de la Lotería de Navidad spots are a national body rivalling the Super Bowl ad cycle for cultural reach. The 'Justino', 'Carmina', '21st century Olentzero'. And 'Danielle' campaigns hold permanent Cannes Lions and El Sol Festival hardware. . ONCE (the blind-association social-lottery operator with parallel Christmas spot custom). Mahou-San Miguel and Estrella Damm (Spain's two dominant beer brands, with Estrella Damm's 'Mediterranean' summer campaign series featuring Jean Reno, Peter Dinklage, Rossy de Palma, and Antonio Banderas).

Here is the breakdown. Freixenet (the cava-heritage Christmas commercial that has run steady since the 1970s with Liza Minnelli, Penélope Cruz, Antonio Banderas, Demi Moore, and Shakira appearances). CaixaBank / La Caixa (the banking commercials directed by Tarsem Singh and Wes Anderson lineage). Movistar (Telefónica's flagship telecom brand), Iberia (the IAG flag-carrier airline). Cruzcampo (the Heineken-owned Andalusian beer with viral 'Con Mucho Acento' campaign), El Corte Inglés (the dominant department-store chain), Mercadona, BBVA, Santander, Repsol, Telefónica. Damm (Voll-Damm + Free Damm), Pascual, Central Lechera Asturiana, Schweppes. And the Inditex / Mango / Loewe fashion-advertising rosters.

Production specs match the European top commercial film standard. We deploy ARRI ALEXA 35 (the LF Open-Gate flagship), ARRI ALEXA Mini LF, Sony VENICE 2 8K. And RED V-Raptor 8K bodies with ARRI Signature Prime. Cooke S7/i Full Frame Plus. Atlas Orion 2X anamorphic, Zeiss Supreme Prime. And Master Anamorphic glass through Camara Movil Madrid, Vantage Spain, Welab Plus Barcelona. And Servicios Audiovisuales VSV Madrid rental desks. Phantom Flex 4K and Phantom Veo 4K for high-frame-rate beauty pours and product hero shots.

Here is what that looks like on the ground. Full motion-control rigs (Bolt X, MRMC SFH-50, and Mark Roberts Cyclops) for repeatable product and CGI plate work. DJI Ronin 4D-6K, Trinity 2. And Steadicam M-Volt for talent-following coverage. DJI Inspire 3 and Mavic 3 Cine drones flown by ENAIRE-registered AESA pilots for hero exterior establishers. And full LED-volume virtual-production skill through Mediapro Studios Sant Joan Despí and Pinewood Iberia Madrid (Spain runs three permanent LED-volume installations, the largest in southern Europe).

Here is how the picture comes together. Soundstages route through Mediapro Studios commercial division, Eyeworks Madrid, Pinewood Iberia, Movistar+ Studios Tres Cantos, Filmax Barcelona, and Origo Studios partnerships. ICAA 30% (mainland) / 50% (Canary Islands) / 70% (Navarra) / 40% (Basque Country) tax-rebates-eligibility forms applies for qualifying global-brand spend. Making Spain one of the most competitive top-commercial work hubs in the Eurozone alongside the UK and France. AEA / AECP rate-card compliance, AISGE talent-rights clearance, AEAT 21% IVA-recoverable invoicing, ATA-carnet handling through MAD and BCN. And AGM Factory and Apache post-prod grading complete the workflow. Bilingual ES/EN plus regional Catalan, Basque, and Galician versions for multi-region campaigns are standard.

FAQ

Our Commercial & Advertising Production Services

What commercial production services and formats do you provide?

Here is the breakdown. We give full commercial work including TV spots (15/30/60 seconds), digital video ads for all platforms, social media content optimized for each channel, and integrated brand films up to long-form. Our services cover concept development through final delivery with full production and post-prod skills.

How do you handle multi-version commercial production?

Here is what that looks like on the ground. We efficiently capture many versions during a single production, planning shots to accommodate many aspect ratios (16:9, 9:16, 1:1) and lengths. We shoot master content then optimize for each platform's needs, delivering tailored versions for TV, YouTube, Instagram, TikTok, and other channels.

What about talent and usage rights for commercials?

Here is how the picture comes together. We handle all talent negotiations including casting, contracts, and usage rights for your named areas and timeframes. Our casting directors give varied talent options from our extensive database. We manage union needs, buyouts, and residuals based on your distribution needs.

How do you ensure brand compliance in commercial production?

Here is what we have to work with. We make sure strict brand compliance through detailed pre-production alignment, on-set brand oversight options, and systematic quality checks at each production stage. Our teams study your brand guidelines thoroughly and implement approval checkpoints across production.

What is the recommended timeline for commercial production?

Here is the layout. We recommend contacting us 4-6 weeks before your commercial shoot to make sure optimal location availability, talent booking, and creative development. Need faster service? We give rush commercial work with 2-week notice for standard shoots, though complex campaigns gain from extra planning time.

What technical capabilities do you offer?

Here is how the work shapes up. We give cinema-grade cameras (ARRI ALEXA Mini LF, RED Komodo, Sony FX9), specialized rigs for product shots, motion control for precision, and complete post skills including 4K/6K/8K editing, grading, motion graphics, and VFX. We deliver in all broadcast and digital formats.

Productions in Spain that need this often pair it with Corporate Video Production, Social Media Content Production, and Live Events & Brand Activations Production for full coverage. Most projects also draw on Commercial & Corporate Video Production and Competition & Reality Show Production.

On Set

Ready to Produce Your Commercial?

Share your brief and we'll provide a competitive bid for your commercial production in Spain.