Unit Publicists
Pro unit publicists creating compelling publicity content for your Spanish \t\t\t\t\t\tproduction.
Here is how this works in practice. A unit publicist manages the press and publicity activities associated with a film production, creating press materials, setting up set visits, and creating media coverage during production. In Spain, publicists handle the local Spanish media landscape, building relationships with entertainment journalists and crafting narratives that resonate with both European and global audiences.
Here is the short of it. Through NeedAFixer, we connect you with Spanish unit publicists who know how to create meaningful media attention for shoots of each scale. Our network has pros in Madrid and Barcelona, Seville, Valencia, and Bilbao, skilled in managing press campaigns for features, series, and branded content shooting across Spain.
ACT 01
Capabilities
Complete Publicity Services
From unit photography to press relations, our publicists deliver the content and coordination your marketing needs.
01
Unit Photography
- Still photography
- Behind-the-scenes
- Cast portraits
- Location coverage
- Social media content
Visual Documentation
02
EPK Production
- Cast interviews
- Director features
- B-roll capture
- Making-of content
- Press materials
Press Kit Creation
03
Press Relations
- Media coordination
- Set visits
- Press releases
- Interview scheduling
- Story placement
Media Management
04
Content Control
- Image approval
- Spoiler protection
- Asset management
- Release coordination
- Archive creation
Asset Protection
ACT 02
Why Us
Why Choose Our Unit Publicists
01.
Quality Visual Content
Skilled unit photographers capturing compelling stills and behind-the-scenes content across Spain's varied filming locations, from Madrid to Barcelona, Seville, Valencia, and Bilbao.
02.
European Media Network
Unit publicists with set up relationships across Spanish and European media. They know the needs of European outlets as well as global studios and streamers.
03.
Media Relationships
Set up relationships with Spanish and global entertainment media. We help secure coverage and manage press access effectively for shoots in Spain.
04.
Discretion & Control
Protecting production confidentiality while creating publicity assets. Our publicists know spoiler sensitivity and content control on Spanish sets.
On Location
Unit publicists running EFE Agencia, El País, ABC, La Vanguardia, plus the San Sebastián and Sitges festival press-and-publicity calendar
Here is how this works in practice. Spain's unit-publicist pool runs senior crew with deep relationships across Spanish-language and global press, festival publicity, and pan-Hispanic media-distribution networks. Domestic press relationships cover EFE Agencia (the Spanish national news agency), El País (the country's largest-circulation broadsheet), ABC, La Vanguardia (Barcelona), El Mundo, La Razón. Plus the entertainment-press desks at Fotogramas (Spain's top film magazine since 1946), Cinemanía. Caimán Cuadernos de Cine, Dirigido Por. Plus the digital-first outlets eCartelera, Sensacine. FilmAffinity, Espinof, and Vanity Fair España.
Here is the short of it. Television-and-radio press routes through RTVE (Radiotelevisión Española), TVE, La 1, La 2, RNE, Cadena SER, COPE, Onda Cero. Plus the autonomous-regional TV networks TV3 Catalonia, EITB Basque, TVG Galicia. Canal Sur Andalucía, Telemadrid, and À Punt Valencia. Pan-Hispanic Latin American distribution opens secondary publicity through Madrid press relationships with Reforma, Clarín, El Mercurio, El Tiempo, and the regional Iberoamerican-network outlets.
Here is the breakdown. Festival-publicity work routes through San Sebastián Global Film Festival (September. Concha de Oro Golden Shell, one of Europe's top three premiere venues alongside Cannes and Venice, dedicated film-publicity infrastructure at Hotel María Cristina and Kursaal Centro). Sitges Film Festival (October — Spain's top genre festival, the top European horror and fantasy showcase, dedicated press headquarters). Málaga Film Festival (March — the top Spanish-language showcase, specific for Latin American films). SEMINCI Valladolid (October — Spain's longest-running festival, set up 1956).
Here is what that looks like on the ground. Festival de Cine de Huelva (Iberoamerican showcase), DocsBarcelona (May — documentary), plus the global festival circuit. Cannes (May), Venice (September), Toronto TIFF (September), Berlinale (February). Sundance (January), and the European Film Awards. Goya Awards (the Spanish Film Academy awards, each February) close the domestic publicity calendar. Spain's ICAA 30% rebates qualifies publicity spend, with EUR Eurozone settlement and IVA 21% VAT recovery underpinning each unit-publicist budget.
ACT 03
FAQ
Publicity Expertise
What does a unit publicist do in Spain?
Here is the breakdown. The unit publicist manages all publicity activities during production in Spain. This has setting up unit photography, producing EPK content, managing press relations with Spanish and global media, organising set visits, and creating press materials that support the film's marketing.
What's included in EPK production?
Electronic Press Kits mostly have cast and filmmaker interviews, behind-the-scenes footage, b-roll of production in Spain, featurettes on key aspects of the production, and other video content for press and marketing use.
Do you provide unit photographers?
Yes, we give skilled unit photographers who capture production stills, behind-the-scenes visuals, cast portraits, and location photography across Spain. They work discreetly on set while producing high-quality visual content.
Can you coordinate press visits to our Spanish set?
Yes, we manage all aspects of press set visits in Spain including scheduling, logistics, talent availability, access control, and making sure visits don't disrupt production. We set up with studio/distributor publicity as needed.
How do you handle content approval?
We set up approval workflows with production and key talent representatives. All images and content go through appropriate approvals before release, respecting contractual needs and production sensitivities.
Do you work with international press?
Yes, our Spanish unit publicists have experience with global media and set up with publicity teams worldwide. They bridge Spanish media and global press, managing coverage across many areas.
Related Services
Related Support Roles
ACT 04 — On Set
Need a Unit Publicist?
Tell us about your production's publicity needs and we'll give skilled \t\t\t\t\t\tpublicists.