SCENE 01 / LOOK DEVELOPMENT
Look Development
Creative visual style development and LUT creation for distinctive cinematic aesthetics that define your production's unique identity.
Look development establishes the visual style and color aesthetic of a production before principal photography begins. Through testing with cameras, lenses, lighting, and LUTs, look development creates reference images and technical specifications that guide the entire production toward a unified visual identity.
We support look development by coordinating camera tests, LUT creation, and collaboration between your cinematographer and colorist. Our team arranges testing facilities and technical resources to ensure your production's visual look is defined, documented, and ready to guide consistent image capture from day one.
Capabilities
Visual Style Development Excellence
Create distinctive visual aesthetics through comprehensive look development, custom LUT design, and detailed style guides.
01
Creative Design
Unique visual aesthetics that define your production's identity and enhance storytelling.
Distinctive
02
LUT Creation
Custom look-up tables for on-set monitoring and post-production workflows.
Technical
03
Style Guides
Comprehensive documentation ensuring consistent implementation across all phases.
Consistent
04
Workflow Integration
Seamless look management from production through final delivery.
Seamless
Creative Services
Technical Deliverables
Our Look Development Process
We follow a collaborative creative process that ensures your visual vision is fully realized and documented for consistent implementation.
Creative Discovery
We discuss your vision, gather references, and analyze your footage to understand the aesthetic goals.
Look Exploration
We develop multiple look options on key scenes, presenting variations for your review and feedback.
Refinement
We refine the chosen direction, perfecting the look and creating all technical deliverables.
Implementation
We deliver LUTs, style guides, and documentation for seamless production and post integration.
Why Us
Why Choose Our Look Development
01.
Creative Vision
Innovative aesthetic design that elevates visual storytelling.
02.
Color Science
Advanced technical expertise in color workflow design.
03.
Collaborative Process
Close partnership with filmmakers throughout development.
04.
Complete Solutions
End-to-end look management from concept to delivery.
On Location
LUT design and pre-production look testing on FilmLight Daylight at Mediapro Post, Telson, and Apache Digital with Almería Spaghetti Western and Almodóvar palette reference vocabulary
Here is how this works in practice. Look development for shoots in Spain is anchored by the country's pre-production camera-test pipeline. Mediapro Post Barcelona (FilmLight Daylight + Baselight + Sony BVM-HX310 reference, full Dolby Vision certification), Telson Madrid, Apache Digital Madrid. And Deluxe Madrid each keep dedicated LUT-development rooms where DPs and directors test ARRI Alexa 35. Alexa Mini LF, Sony Venice 2. And RED V-Raptor packages against the Atlas Orion anamorphic glass.
Here is the short of it. Examples include: the de-facto Spaghetti Western and Almería desert reference lens family that carried the Tabernas / Almería heritage from Sergio Leone through Game of Thrones Dorne and Indiana Jones Dial of Destiny. . Cooke S7/i Anamorphic, Zeiss Supreme Prime Radiance. And Sigma Cine FF High Speed glass. Reference catalogues draw on the Almodóvar saturated palette codified by Jaime Pelayo, the Buñuel surrealism / Víctor Erice chromatic-restraint custom. The Almería ochre / sienna desert palette (Game of Thrones, Dial of Destiny, Spaghetti Western heritage). And Spanish Golden Age painting — Velázquez, El Greco, Goya.
Here is the breakdown. We set up the look-development workflow from start to finish: pre-production creative briefs with director and DP, camera-test scheduling at Mediapro Post or Telson. On-set monitoring LUT generation (Pomfort Livegrade-compatible .cube / .clf packages for the DIT cart). Dailies-LUT distribution to the edit / VFX / color partners. And reference still / shot-bible records for the production-design and costume departments. Master LUTs ship in formats compatible with ARRI WCU-4, Teradek Bolt 4K monitoring, ASUS ProArt and Atomos Sumo on-set displays. Plus the offline edit pipeline (Avid Media Composer + Resolve + Premiere Pro).
Here is what that looks like on the ground. The downstream color pipeline — primary correction, scene grading, HDR Dolby Vision mastering, IMF and DCP delivery. Inherits the established look through the same Resolve Studio / Baselight project carried from look-dev through to delivery, making sure the on-set monitoring LUT. The dailies look, the edit proxy look. And the final theatrical and streaming master all share a single managed color signature.
FAQ
Frequently Asked Questions
When should we start look development?
Ideally during pre-production. Early look development allows you to use monitoring LUTs on set, ensure consistent dailies, and align all departments on the visual direction. However, we can also develop looks during post-production if needed.
What do you need to create a look?
We work best with sample footage from your camera tests or early production, visual references (films, photographs, artwork), mood boards, and a discussion of your creative goals. The more context we have about your story and vision, the better we can serve your project.
How do LUTs work in production?
We create monitoring LUTs that can be applied to camera feeds and dailies, giving everyone on set a preview of the intended look. These technical LUTs are optimized for different display types and viewing conditions while preserving full dynamic range in your RAW footage.
Can you match a specific film or reference look?
We can analyze and recreate aesthetic qualities from references, though we develop unique interpretations rather than exact copies. Our goal is to understand what you respond to in references and create a distinctive look that serves your specific story and footage.
Related Services
Productions in Spain that need this often pair it with Color Correction Services, Color Grading Services, and Online Conform & QC Services for full coverage. Most projects also draw on Narrative & Documentary Editing and Foley Recording Services.
On Set
Ready to Define Your Visual Style?
Let's create distinctive looks that make your production unforgettable.