SCENE 01 / AR PRODUCTION
AR Production
Augmented reality experiences for your Spanish project.
Here is how this works in practice. Augmented reality production integrates digital elements into real-world environments in real time, creating interactive and visually boosted content. Spain's vibrant tech scene—centered around Barcelona's 22@ fresh ideas district. The Mobile World Congress—places it at the forefront of European AR development.
Here is the short of it. We connect you with AR production pros across Madrid and Barcelona who combine tech expertise with creative vision to deliver compelling augmented reality content. Our team sets up the hardware, software, and talent needed to produce AR experiences that engage audiences and elevate your project's visual impact.
Capabilities
AR Services
Complete augmented reality production from concept to deployment.
01
AR Development
- ARKit & ARCore
- WebAR experiences
- Spark AR filters
- Custom AR apps
- Unity & Unreal
Multi-Platform
02
Content Capture
- 3D scanning
- Photogrammetry
- LiDAR capture
- Motion capture
- Reference filming
Real-World Basis
03
3D Creation
- 3D modeling
- Animation
- Texturing
- Rigging
- Optimization
Visual Assets
04
Applications
- Marketing campaigns
- Tourism & heritage
- Education
- Entertainment
- Retail experiences
Diverse Uses
Augmented Reality Expertise
Capabilities
Our Process
Concept Development
Knowing your AR vision and designing experiences that engage users effectively.
Asset Creation
Creating and capturing 3D content optimized for AR performance on target devices.
Development
Building AR experiences using appropriate platforms and making sure smooth performance.
Testing & Launch
Thorough testing across devices and platforms before deployment.
On Location
Unreal Engine 5 + Niantic Lightship + Snap Lens Studio + Meta Spark AR pipelines through The Mill Spain, Twin Pines and Crater Studio
Here is how this works in practice. Spanish AR production occupies a hybrid position — the country's classic strengths in greenscreen feature work at Mediapro Studios. Filmax and Bambú Producciones combine with an emerging VP-LED stage capacity at Mediapro Sant Joan Despí and a mature partnership network with London (Pinewood/Shepperton). Paris (Bry-sur-Marne) and Berlin (Babelsberg) for the heaviest LED-driven AR work. The Mill Spain Madrid. Twin Pines and Crater Studio Madrid handle the AR-asset creation and the on-set Unreal Engine 5 + Niantic Lightship + 8th Wall web-AR pipelines for commercials and brand activations.
Here is the short of it. With Snap Lens Studio and Meta Spark AR pipelines targeting Instagram and Snapchat distribution at the lower budget tiers. Mobile-AR application development for tourism-promotion (Madrid Royal Palace AR walkthroughs, Alhambra Granada AR layer, Bilbao Guggenheim AR sculpture-tour experiences, Sagrada Familia construction-history AR layer) and museum installations (Museo del Prado, Reina Sofía, Thyssen-Bornemisza, MACBA Barcelona, IVAM Valencia) drives Q1-Q4 steady volume independent of the feature surge.
Here is the breakdown. Engagements start with a creative brief. A target-sites spec (iOS ARKit 7 + Android ARCore + WebXR + Snap Lens + Meta Spark + native Unreal Engine 5 apps) and an asset-creation pipeline plan (photogrammetry through Reality Capture + Polycam, hand-modeled assets through Maya + Blender + Houdini, motion-capture talent through Xsens MVN suits, Vicon optical-mocap at Mediapro Studios). Asset pipelines for high-end AR work feed through The Mill Spain + Twin Pines VFX integration with the same crews handling the wider Spanish commercial post-prod volume.
Here is what that looks like on the ground. Field-deployment work for tourism and museum AR has on-site location scanning with Faro Focus laser scanners + Leica BLK360 LiDAR for accurate spatial sign-ups. Bilingual ES/EN creative direction is standard. With Catalan + Basque + Galician + Valencian regional ease ready for the autonomous-region tourism boards that fund a major share of Spanish AR fitting work. NAV-equivalent ATA carnet through AEAT clears imported AR-rig hardware (Microsoft HoloLens 2, Magic Leap 2, Apple Vision Pro dev kits, Snap Spectacles) cleanly through Madrid-Barajas customs.
FAQ
Frequently Asked Questions
What platforms do you develop AR for?
We develop for iOS (ARKit), Android (ARCore), WebAR for browser-based experiences, and social platforms like Instagram and Snapchat. Platform selection depends on your target audience and experience needs.
Do users need to download an app?
Not always. WebAR allows users to access AR experiences directly through their browser without downloading anything. For more complex experiences, dedicated apps give better performance and features.
Can you create AR for Spanish landmarks?
Yes, Spain's heritage sites give great AR chances—imagine visitors seeing historical reconstructions of historic estates or animated characters at famous locations. We can create location-specific AR experiences.
What about AR for marketing campaigns?
AR is powerful for marketing—product visualization, interactive packaging, and brand experiences. We create shareable AR content that engages audiences and drives social media interaction.
How do you capture content for AR?
We use many techniques including photogrammetry (creating 3D models from photos), LiDAR scanning, and traditional 3D modeling. The method depends on what you're recreating and needed quality.
What's the production timeline for AR?
Simple AR filters take days to weeks. Custom AR apps mostly need several weeks to months. Complex location-based experiences may take longer. We give detailed timelines during planning.
Related Services
Productions in Spain that need this often pair it with Virtual Production, LED Wall Virtual Production, and Virtual Reality Filming for full coverage. Most projects also draw on Wireless Audio Systems and VFX Artist.
On Set
Need AR Production?
Tell us about your augmented reality project and we'll bring it to life.